Founded in Singapore, Callery’s is one of the world’s first premium reduced-calorie ice-cream created with a clear objective – to bring healthier desserts without compromising on taste and enjoyment.
Callery’s Low-Calorie Ice Cream was born from a clear objective – to bring healthier desserts without compromising taste and enjoyment. Healthy foods, especially desserts, have always had a reputation for tasting bad. Callery’s Ice-Cream, one of the world’s first Premium Reduced-Calorie Ice-cream, was created to bring out the best of both worlds – Opulent Taste, Minimal Calories. By combining food science and safety with culinary arts, Callery’s brings a truly unique gourmet product.
Callery’s packaging designs feature a high-quality close up of its ice cream flavours. These imageries, coupled with distinctively coloured labelling, help consumers easily identify between flavours and recognise the brand on the market shelf. Simple, clear and concise, the strong imagery style, typography and graphics facilitate an easy understanding of the product values, reinforcing its transparency and honesty in what Callery’s brand offers.